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We ourselves were frustrated by high price tags we as cyclists were being offered by mainstream brands. its painful to pay over $150 for a cycling jersey. We've decided to invest in your happiness. Just like you, we spend time with our loved-ones, trying to achieve our goals and make our dreams reality. 

We decided to take matters into our own hands. we will break with tradition, different from the traditional brands. We sell directly to you. We managed to break away from the competition by leaving the middleman behind in the main field and ship premium products straight from the manufacturers. we have built relationships with the highest quality manufacturers in Asia to produce our cycling gear and ship it anywhere in the world at competitive expense. 

Every week we are adding more of our own original designs based on actual customer feedback. I hope you can join us on our journey to make unique, affordable, and comfortable cycling apparel. We have partnered with our manufacturer to bring you the most popular unique, retro and themed designs and some you might never have thought of.

Riding makes everything better.
We want you to take us with you, wherever you may go. Our goalis to change the way you think about cycling couture by delivering premium designs at radically fair prices


Building 10, Yangguangxiangxie, Bailongqiao, Wucheng District, Jinhua, Zhejiang 321025 China

Unit 1804, South Bank Tower, 55 Upper Ground, London, SE1 9EY United Kingdom